Work Experience

April 2017 – Present

Main brands: Wyndham Destinations, Club Wyndham, WorldMark by Wyndham, Shell Vacations Club, RCI, Panorama, Margaritaville Vacation Club, Triply, 7Across, Extra Holidays, Presidential Reserve by Wyndham, Wyndham Rewards, Destinations magazine, Travel + Leisure Co., Travel + Leisure Group, Travel + Leisure Club, Travel + Leisure GO

Responsibilities:

• Multi-channel content strategy, concepting, and execution for small- and large-scale global campaigns

• Expert knowledge and understanding of content execution within marketing, web, digital, and traditional print, brand storytelling and architecture, and integrated content marketing

• Work closely with both international and local partners to create the verbal identity and messaging guidelines for 10+ brands, as well as lead the communication strategy for launch and ongoing brand awareness

• Go-to expert for B2B and B2C brand communication strategy and content creation for 18+ in-house brands

September 2013 – April 2017

Main Client: The Spine Health Institute – Dr. Chetal Patel

Responsibilities:

• Researching and creating content to use across multiple platforms in an effort to educate patients and promote physicians, while maintaining the mission of Florida Hospital and the Adventist Health System

• Create compelling and informative content for landing pages, websites, video, radio spots, brochures, advertisements, rack cards and magazine articles

• Prep content for web and print publications

• Create and edit content for the new Florida Hospital Medical Group corporate website

• Communicate effectively with designers, editors and physicians

• SEO writing and tracking for websites

• Social media and website management

• Frequently use Mail Chimp, Drupal Gardens, Google AdWords and Google Analytics

January 2012 - Present

Responsibilities:

• Blog writing and strategy, video editing, graphic design

• Clients include Florida Hospital (now Advent Health), Floor Force, Watkins Paint, Kymera, We Insure, and local small business owners in Winter Park

• Frequently use Final Cut Pro, Trello, Adobe Photoshop, Adobe Illustrator, iMovie, Joomla, and Wordpress

July 2010 – September 2013

Responsibilities:

• Promoted the health and wellness lifestyle through customer relations at the Orlando and Celebration campus

• Responsible for creating content and designing the monthly fitness e-newsletter

• Created content for advertisements, flyers, pamphlets, and internal publications

April 2011 – January 2012

Responsibilities:

• Wrote design guideline articles and product descriptions published on the website

• Worked closely with interior designers to research design trends and educate readers on interior design terminology

• Edited videos for the website utilizing iMovie and Final Cut Pro, and edited audio using the Audacity editing program

• Enhanced photos using Adobe Photoshop and Adobe Illustrator, and edited the website through their Joomla template

May 2009 - July 2010

Responsibilities:

• Researched, interviewed, wrote, and edited at least three stories per issue, as well as helped plan events such as photo shoots and award receptions

• Filmed and edited videos for the site using iMovie and Final Cut Pro

• Worked in the role of associate editor as stated by Leigh Duncan, former senior and managing editor

September 2008 - April 2010

Three published stories using at least three credible sources:

• “Groucho Comes to Life at Playhouse”

• “Ethics Test Student Nurses”

• “Orlando Health Gifts $250,000 Grant”