Wyndham Destinations acquired Travel + Leisure in March 2021. As the Senior Copywriter, I work closely with our company leaders and key stakeholders to develop and manage the tone of voice and ongoing messaging for our consumer brand, Travel + Leisure Co., and our two sub brands, Travel + Leisure GO and Travel + Leisure Club.
Brand Positioning + Tone of Voice
I worked with key stakeholders, brand managers, and our SVP to create a go-to brand messaging guide for B2C communications. This is our final document that is currently being used across all Travel + Leisure GO, Travel + Leisure Club, and Travel + Leisure Group communications worldwide.
Script Writing
Dream, Plan, Book & Go with Travel + Leisure Club.
Original script by Naoto Ono Creative. Script edits and rewrites by Karen Johnson.
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Travel + Leisure Magazine
Travel + Leisure Club two-page spread.
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Onyx Magazine
Travel + Leisure Club print advertisement.
